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Why Eco Fur?
What are the 'eco' benefits?"

possum fur from new zealand

The world's only environmentally friendly fur.

The use of Brushtail Possum fur is supported by New Zealand's Department of Conservation and the World Wildlife Fund (WWF) and other conservation organizations. A native of Australia, where it has natural predators and a harsher environment to contend with, the Brushtail Possum has thrived in the favourable conditions of New Zealand since it's introduction in 1837. It is now estimated that the New Zealand possum population now tops 70million and that they eat their way through 22,000 tons of vegetation per night.

Why are they a problem? The extensive damage to native forests can be seen all too clearly in many areas. In some areas they have eaten whole canopies of rata, totara, titoki, kowhai and kohekohe and in this process have destroyed the natural protection and home of many native species.

We deal only with carefully selected supply partners and you can be assured that the possum fur that you buy has come through a reputable and humane supply chain.

The use of possum fur is thus encouraged by conservation groups and the sales of Brushtail Possum fur products play an important role in the conservation of New Zealand's fauna, flora and wildlife and is helping to preserve the natural beauty of the country.

view our great possum fur products



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Greetings from the USA!

I just wanted to send a quick note to let you know that I received my sheepskin that I ordered this past week and I was overjoyed!!!!! It is far more than I had anticipated and I am so pleased with it...the quality, size, color, etc...everything is perfect!!!! My baby is due in 4 weeks and now has a beautiful sheepskin to sleep on!

I remember when I was young, my Mom's boss was from NZ and he brought a sheepskin back for my baby brother to sleep on. Now that I am going to be a mom...I can't wait for my baby to have one!

Thank you so much!

Vonda Barrows, USA

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