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When the time comes to invest in a few new wardrobe essentials, it makes sense to do your homework. After all, you want something that promotes desirable cost-per-wear while also being fashionable, sustainable, and comfortable. Surprisingly, it’s a natural material that ticks all those boxes. Read on to learn why pure merino makes a good investment.


The versatility of pure merino garments and accessories knows no bounds. There are plenty of style options to suit various situations and climates, not to mention your unique tastes.

Pure merino is also incredibly lightweight, which makes it suitable for a cool summer’s day as well as in the middle of winter under coats, jackets, and knitwear. Dress it up, dress it down, wear it to a special event or a casual affair; the choice is yours.


In recent years, there has been a high demand for garments that stand the test of time and feature premium-quality materials. Fortunately, you’ll get all that and more with pure merino. When you purchase merino goods from reputable New Zealand sellers, you benefit from superior workmanship and merino fibres produced right here in Aotearoa.

Sustainability and Eco-Friendliness

Shoppers have changed their habits in recent years. Rather than opt for what’s on sale, they are putting thought into how eco-friendly the materials are and how sustainable the manufacturer’s practices are.

That’s why so many people are choosing to add merino to their wardrobes. While synthetic fabrics take between 20 and 200 years to biodegrade and pollute our waterways, natural merino can take just six months.

That means once your favourite merino top gets to the end of its working life, you can simply pop it in your compost heap and allow nature to take care of the rest. However, that’s not the end of merino’s environmentally-friendly journey.

Given that it’s anti-static, which means it doesn’t attract dirt and lint, you don’t have to wash your merino garments as often. Save water and energy while saving yourself an extra chore, as well.

When the time comes to make your merino purchase, be on the lookout for sustainable practices. Ethical New Zealand suppliers of merino products use other New Zealand companies, which carefully source their materials to be transformed into beautiful clothing.  

It’s Travel-Friendly

Packing for a trip away can be quite challenging. Without knowing the weather forecast, you have to pack for all eventualities. This can be challenging with winter attire, which is traditionally quite bulky. You then run the risk of having creases through much of your clothing upon arrival.

Though, that’s unlikely to be a problem with merino garments. Not only are they lightweight and suitable for layering for winter, but they take up minimal space. They are also largely low-crease, with fine merino being non-crease.

Breathable, Natural Fibres

While style is an integral part of the shopping process, so too is comfort. Merino has a knack for being able to make you feel stylish and comfortable at the same time. Its breathability means it can warm you up when the temperatures are cool, then cool you down when the mercury rises.

Because of how beautifully it regulates your body temperature, you can pack fewer clothes on holiday, knowing your merino garments will serve you well. What’s more, if it turns out that your vacation destination is a little more tropical than you thought, merino is odour-resistant with anti-bacterial properties.

Caring for Merino Products

The care process for washing merino garments is not dissimilar from the care process of other clothing. However, being aware of the few differences can ensure your clothing stays in great shape.

Wash your items in lukewarm water on a gentle cycle with wool detergent. Do not tumble dry. When it’s time to store away your garments, it’s important to note that moths love your clothing as much as you. Store them with dried lemon peel, cedarwood, or lavender bags. These are all odours that moths don’t like.

Merino vs. Other Materials

If you’re tossing up between merino, cotton, and synthetic, it’s helpful to know how their features stack up. Synthetic, and sometimes even cotton, clothing can smell after a single wear. Merino is odour-resistant, which means you can get more wear out of it before needing to follow the washing instructions above.

Even comparing merino to wool, you’ll likely notice the difference. Merino fibres are fine, soft, and long, which means they can be stronger than wool.

Stock Up on High-Quality, New Zealand-Made Merino Products

Given the many benefits that merino clothing brings to the table, there’s every reason to consider adding a few pieces to your wardrobe today. Whatever your style, taste, or budget, you’re bound to find the perfect piece that serves you well now and into the future.


Why is pure merino a good investment for my wardrobe?

Pure merino is a good investment for your wardrobe because it’s versatile, high-quality, sustainable, eco-friendly, travel-friendly, and comfortable.

What are the care instructions for washing and storing merino garments?

Wash your merino garments in lukewarm water with wool detergent on a gentle cycle and store them with dried lemon peel, cedarwood, or lavender bags to keep moths away.